Hi. I'm Roxanne.

I have been a Realtor for more than twenty-five years. Associate Broker. Founder of Art House. Mother. Marketing nerd. Reluctant authority on rooster removal during open houses. (Long story. It's filed in Funny Things I've Seen.)

I started this publication because the real estate internet is exhausting. It's all square footage and stainless steel and the same five stock photos of agents shaking hands in front of a generic stucco house. None of it tells the truth.

The truth is that real estate is messy. It's funny. It's emotional. It involves crying in cars, eating Chick-fil-a out of the passenger seat, and explaining to a buyer for the third time that "as-is" does, in fact, mean as-is. The truth is also that it's wonderful. People build whole lives inside these houses, and I get to stand in the doorway for a few months while they figure out which one.

Behind the Sign is where I write that down. Some of it is craft — marketing, photography, how a house actually gets sold in 2026. Some of it is Birmingham, which I love embarrassingly. A lot of it is stories. After twenty-five years, the stories pile up.

  • Open House Today: A Storybook Cottage Bungalow Right at Homewood Park,Roxanne Hale

    Open House Today: A Storybook Cottage Bungalow Right at Homewood Park

    Some houses you tour. Others you kind of fall for before you’ve made it up the front walk. 1631 Manhattan Street is the second kind. This 2-bedroom, 2-bath storybook cottage bungalow sits right at Homewood Park, with a view overlooking the Homewood pool. It’s been completely redone, so you get all t

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  • Heatherwood Custom Collection: Custom Luxury Homes in Hoover from $1.5 Million,Roxanne Hale

    Heatherwood Custom Collection: Custom Luxury Homes in Hoover from $1.5 Million

    There's a certain kind of quiet you only notice once you have it. Morning light filtering through hardwoods. Birdsong instead of traffic. A street that seems made for evening walks. That's the setting for the Heatherwood Custom Collection, a limited release of custom homesites in Hoover's Heatherwoo

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  • New Townhomes Coming to Vestavia Hills,Roxanne Hale

    New Townhomes Coming to Vestavia Hills

    Twenty New Townhomes Are Coming to Blue Ridge Boulevard in Vestavia Hills New construction inside Vestavia Hills doesn't come along often, and new townhomes with this much finished space come along even less. Taylor Burton is building 20 townhomes on Blue Ridge Boulevard, and each one is finished on

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