Hi. I'm Roxanne.
I have been a Realtor for more than twenty-five years. Associate Broker. Founder of Art House. Mother. Marketing nerd. Reluctant authority on rooster removal during open houses. (Long story. It's filed in Funny Things I've Seen.)
I started this publication because the real estate internet is exhausting. It's all square footage and stainless steel and the same five stock photos of agents shaking hands in front of a generic stucco house. None of it tells the truth.
The truth is that real estate is messy. It's funny. It's emotional. It involves crying in cars, eating Chick-fil-a out of the passenger seat, and explaining to a buyer for the third time that "as-is" does, in fact, mean as-is. The truth is also that it's wonderful. People build whole lives inside these houses, and I get to stand in the doorway for a few months while they figure out which one.
Behind the Sign is where I write that down. Some of it is craft — marketing, photography, how a house actually gets sold in 2026. Some of it is Birmingham, which I love embarrassingly. A lot of it is stories. After twenty-five years, the stories pile up.
Why We Created the Parade of Homes Realtor Ambassador Program
A behind-the-scenes look at how Realtor Day, storytelling, and a group of creative agents are helping showcase Birmingham’s builders in a fresh new way. If you’ve lived in Birmingham for any amount of time, you know the Parade of Homes isn’t just an event — it’s a tradition. The Birmingham Parade of
Yes, You Really Could Order an Apartment Complex From a Catalog
A look back at the boldest mail-order idea in American housing: the catalog apartment building, offered by Sears & Roebuck. Photo by Canva In a time before on-line Amazon orders and weekend trips to Target, everyone — and I mean EVERYONE — got their goods from Sears and Roebuck. In fact, they were t
How To Register A Historical Home In Jefferson County, Alabama
My Experience, the Real Steps, and What to Expect Photo by Tommy Daspit, Historical Home in Irondale, Alabama In my work as a realtor in Birmingham, Alabama, a common question I am asked is how to get a home registered with the Jefferson County Historical Commission. If you’ve driven around any of t
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