Hi. I'm Roxanne.
I have been a Realtor for more than twenty-five years. Associate Broker. Founder of Art House. Mother. Marketing nerd. Reluctant authority on rooster removal during open houses. (Long story. It's filed in Funny Things I've Seen.)
I started this publication because the real estate internet is exhausting. It's all square footage and stainless steel and the same five stock photos of agents shaking hands in front of a generic stucco house. None of it tells the truth.
The truth is that real estate is messy. It's funny. It's emotional. It involves crying in cars, eating Chick-fil-a out of the passenger seat, and explaining to a buyer for the third time that "as-is" does, in fact, mean as-is. The truth is also that it's wonderful. People build whole lives inside these houses, and I get to stand in the doorway for a few months while they figure out which one.
Behind the Sign is where I write that down. Some of it is craft — marketing, photography, how a house actually gets sold in 2026. Some of it is Birmingham, which I love embarrassingly. A lot of it is stories. After twenty-five years, the stories pile up.
Video Gets Views — Writing Gets Results: Our Real Estate SEO Strategy Explained
creativity concept – a word cloud on a napkin with a cup of espresso coffee TL;DR: At Art House, we don’t just film it — we write it. Blogging helps our listings, videos, and neighborhoods get found organically, gives our clients an edge in search rankings, and makes our marketing more discoverable
Building Your Dream in Five Oaks, Vestavia Hills, AL: The Centennial Homes Process
Photo by Centennial Homes If you’ve been dreaming of a custom home in Vestavia Hills, here’s how the process works when you build with Centennial Homes in the boutique community of Five Oaks. We walk you through every key step—from choosing your homesite to turning on the lights in your new luxury r
Living in Homewood, AL
West Homewood vs. Edgewood Provided by Author If you’re house-hunting in Homewood, you’ll quickly learn it’s not a one-size-fits-all kind of town. Just ask us — we live here and we’re realtors with the Art House Team, Brokered by RealtySouth in Homewood, AL! My teammate, Austin Freeman, calls West H
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